Our Story

It was one part vision and two parts passion that brought founder and CEO, Dana Spinola, to leave corporate America to pursue her dream of owning a clothing boutique. Her vision was a boutique where everyone could afford to feel beautiful which meant high style with heart, no attitude or sticker shock. Her concept of fashion under $100 without sacrificing quality and ensuring priceless, first class customer service has paved the way for fab’rik’s success.

For Dana, giving back is just as important as leading this company. She founded free fab’rik, a nonprofit organization that provides free shopping sprees for girls who need it most. Weekly, her team and volunteers visit safe houses to minister to the girls and host a fashion show. The mission is much more about the conversations had and confidence built during those sprees, as Dana truly believes clothing can changes lives! While she sits at the head of both the franchise and nonprofit, her most challenging yet rewarding job is being mom to her four children – three boys and a beautiful daughter she and her family adopted in 2014.

Somehow, she does it all…with integrity and passion.

It is with that integrity and passion that Dana began franchising fab’rik in 2006, with the hope of allowing others the opportunity to live out their dream of having their own boutique. Now, in just 14 years since it all began there are over 40 locations nationwide, making fab’rik a leading fashion franchise. In joining the fab’rik family, you not only enjoy the benefit of chasing your dreams, but also the benefit of having a corporate team who has done it all, and a network of other owners who share the same passion and mission as you - to make our stores as successful as we possibly can.

Our Vision

To create boutiques where everyone can afford to feel beautiful.

Our Mission

High style with heart, no attitude or sticker shock.

  • The WOW Factor
  • Make it BETTER
  • Be TRANSPARENT
  • LOVE what you do
  • MENTOR
  • Social IMPACT